Packers Welcome Shopko Optical as Official Eye Care Partner

ByMartha R. Camara

Apr 19, 2022

The Green Bay Packers announced today that the team is welcoming a familiar face to Lambeau Field, as Shopko Optical becomes the Official Eye Care Partner of the Green Bay Packers.

Shopko Optical, formerly part of the former Green Bay-based chain of stores, brings more than 40 years of expertise in providing quality eye care to communities across the state. More than 120 Shopko Optical stores are now in operation in 12 states, with the company headquartered in Green Bay. The sites are serviced by the company’s exclusive manufacturing laboratory in De Pere.

Shopko Optical will also serve as the naming rights partner for Titletown Playground, just west of Lambeau Field. The Shopko Optical Playground is now open for the season and will continue to welcome families to play Titletown, weather permitting. Families and frequent visitors to Titletown will see Shopko Optical’s familiar branding and signage on the playground later this spring.

“We are proud to once again partner with Shopko Optical, a partner we have worked with for over 20 years,” said Mark Murphy, President and CEO of Packers. “We are thrilled to welcome them to Titletown by officially naming our playground Shopko Optical Playground. The playground has proven to be a favorite gathering place since Titletown opened. We look forward to the continuation of our partnership.”

Through this partnership, Shopko Optical will also host events for Kids in Focus, a program that provides free eye exams and glasses to children in need. More information about Kids in Focus is available at

“We are thrilled to continue our deep-rooted relationship with the Green Bay Packers,” said Shopko Optical CEO Russ Steinhorst. “Our organizations share the same local values, tenacious spirit and long-standing commitment to our communities. We are thrilled to sponsor Titletown Playground – a place where families can be active and spend time together – and we are proud to be the ‘Official Eye Care Partner of the Green Bay Packers.'”

About Shopko Optical: For over 40 years, Shopko Optical has provided excellent patient-centered care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent Doctors of Optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2022 and beyond. For more information, visit