Madeira optometrists plan new eye care clinic

ByMartha R. Camara

Nov 14, 2022

Madeira Optical Optometrists & Opticians

Madeira’s oldest company, founded in 1956, has moved to a new eye care clinic. The independent woman-owned firm is aiming for a bright future.

In an environment where physicians are increasingly becoming employees, Madeira Optical is fortunate to have patients who keep local, independent, women-owned eye care alive and thriving.

— Dr. Malinda Pence

CINCINNATI, OHIO, USA, Nov. 14, 2022 /EINPresswire.com/ — Cincinnati’s leading independent eye care clinic is transforming to better serve patients. Madeira Optical was founded in 1956 and has continuously served the eastern suburbs of Cincinnati for over six decades with just two owner ophthalmologists.

Located in the midst of many Kenwood area corporate eye care practices, Madeira Optical is a local eye care island. Dr. Malinda Pence set her sights on the new clinic at 6725 Miami Avenue over 3 years ago and successfully improved the patient experience earlier and completed the move this year. Dr. Pence celebrated his 20th year of ownership of Madeira Optical in 2022 by adding exam lanes, additional exam equipment, expanded optics and creating a modern, cost-effective practice ready for long-term community eye care .

Dr Pence said: “This is an exciting time in eye care. There were many local eye doctors in Cincinnati in private practice. Now there are fewer but stronger independents, and the future looks bright for local eye care. Our new clinic allows us to continue to provide the eye care our community deserves.

Madeira Optical has invested in new, state-of-the-art electronic health records and enhanced the practice’s patient experience with real-time online scheduling, online payment options and lens purchase options online contact. Patients can use the Patient Portal to update demographics, access certain medical records, download current prescriptions and invoices online at any time.

New equipment was added and networked in the expanded space, including the first low-level light therapy (LLLT) equipment in Cincinnati. The wide-field digital retinal camera was upgraded and intense pulsed light (IPL) equipment was added to treat dry eye. The extra space allowed for more trial contact lenses to be fitted, including myopia management lenses for childhood myopia and scleral lens sets.

The team of opticians have completely revamped the optics, adding local brands Cincinnati Eyeworks and Camargo Optical as well as great independent eyewear like ALLPOETS from Spain and Nectar Sunglasses from South Carolina at all prices not found at the mall. Each collection is personally curated by opticians who see patients every day and it helps to understand that a large company cannot give just one local location.

Dr. Pence noted that “In an environment where physicians are increasingly becoming employees, Madeira Optical is fortunate to have patients who keep local, independent, women-owned eye care alive and thriving. .” Dr. Pence believes we are nearing the end of the retail-driven corporate consolidation cycle and patients want choice. The new location at 6725 Miami Ave., Ste 101 will give patients in Madeira, Kenwood, Montgomery, Madisonville, Milford and surrounding areas that choice.

To learn more about Madeira Optical or to book an appointment, please visit madeiraoptical.com.

Dr Malinda Pence
Madeira Optical
+1 513-561-7076
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Madeira Optical now at 6725 Miami Avenue