JD Report: China’s eye care market has huge potential

ByMartha R. Camara

Jun 28, 2022

by Viviane Yang

According to a report released by JD.com’s Consumer and Industrial Development Research Institute on June 20, China’s market for eye care products and services is expected to be the next big step.e.

According to the report, the company’s sales data from January to May showed that the number of online eye consultations on JD Health increased by more than 90% year-on-year, and the transaction volume of products relevant to eye care. internal administration and external use increased by 173% and 210%. YoY respectively.

The rapid expansion of consumer groups and their use cases propelled the boom, said Zhenzhen Chai, senior researcher at the institute, noting that people’s heavy use of digital products has led to an increase in eye problems. such as myopia, eye fatigue and dry eye in all. age groups, who want new treatments that treat conditions more effectively.

Not only are seniors looking for eye health support on JD Health; students (16%) and office workers (25%) who spend long hours staring at screens make up a large portion of eye care product consumers, also account for a significant portion of customers. They need products that are both durable and practical that can be applied at any time – at home, in the office, at school, for exercising outside, while driving and in other scenarios. . This expands the market for product manufacturers to improve and expand their product ecosystem while ensuring their quality and safety considering the particularity of eye use, Zhen said.

In terms of product preferences of different age groups, young people choose more products for external use, with steam eye masks, eye massagers and hot eye masks being the top three products, with sales increases of 501%, 111% and 109% year-on-year respectively.

Consumers in China’s fifth-tier and lower cities are the largest group of eye care product buyers on JD.com, accounting for 36% of all users; and residents of first to fourth tier cities range from 22% to 9% respectively.

At the same time, people of wider age are making a habit of requesting an eye doctor online before going to the hospital, with 42% of users aged 26-35 and 10% aged 46-55. . AI technology in triage and assisting the whole health management process has gained more recognition in the market.

According to the report, the most popular eye care services booked on JD Health are femtosecond laser surgery for myopia, Ortho-K lens prescription, and pre-ophthalmic surgery examination service.

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