Consumer survey results reinforce the value of eye care services

ByMartha R. Camara

Sep 18, 2022

September 18, 2022

3 minute read

Source/Disclosures

Source:

Lee C, et al. The Contact Lens Institute and the Vision Council present their latest research results. Presented at: Vision Expo West; Vegas; September 14-17, 2020.

Disclosures:
Ito does not report any relevant financial information. Kulik is employed by Prodege. Lee is employed by Johnson & Johnson Vision. Schaeffer claims to be a consultant for Alcon, Allergan, Bausch + Lomb, CooperVision, Johnson & Johnson Vision, Kala, SightScience and Tarsus; a researcher for Allergan and Bausch + Lomb; and on the Alcon Speakers Bureau. Jason Tu, OD, reports speaking and consulting for Bausch + Lomb and ZeaVision.


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LAS VEGAS — Consumers ranked contact lenses and eyeglasses as very important to them in a survey commissioned by the Contact Lens Institute that asked respondents to rate 26 products and services.

The survey results were presented during a panel discussion at Vision Expo West.

contact lenses
Source: Adobe Stock.

In August, 251 contact lens wearers were asked to rate 26 different products and services in the categories of personal health, entertainment, clothing, dining and other discretionary spending options, according to a press release from the Contact Lens Institute (CLI). They ranked their contact lenses (84%) and eyeglasses (75%) as extremely important or very important – more than any other category. Respondents also said they would drop all other categories before their contacts and glasses in the face of economic pressure.

“It’s job security”, practitioner To mark E. Schaeffer, OD, who practices with MyEyeDr, said during the panel. “It’s more of a validation of what we do on a day-to-day basis. You can’t do anything without a good, clear and consistent vision. This is why contact lenses and glasses are so important; they allow us to do what we need to do comfortably and clearly.

Marc Schaeffer 80x106

Mark E. Schaeffer

“When people are asked what they will cut in their spending, their actual spending shows how resilient our eye care industry is,” Charissa Lee, DO, MBA, FAAO, CLI Board Member, Head of Professional Affairs for North America for Johnson & Johnson Vision and panel moderator, said.

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Charissa Lee

Clinician Klaus Ito, DO, who practices at Ocean Park Optometry, said, “When you look at contacts as something you can leverage more in your practice, you know that once you have your patient, it’s not going to be something they’re going to. to abandon.”

“The occasional patient will ask for something less expensive”, Jason You, DO, who practices at Invision Optometry, said. “As physicians, we need to review the medical benefits of why we prescribe what we prescribe.”

“You ultimately help them with their lifestyle needs,” Schaeffer said. “You’re trying to help them live their best life. It’s not a commodity, it’s a medical device.”

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Klaus Itō

“We’re all human, and we have these limited resources,” he said. “We can say, ‘I understand that your lenses may look okay and your vision may still be good, but you know you’re putting yourself at risk by wearing your lenses too much or adding solution.'”

“If a patient tells you they’re wearing their lenses longer and completing solutions, it’s a bit late at this point,” Ito said. “Get in front. Make it part of your education.

Tu said every patient at his clinic gets a 60-second conversation, “whether they’ve been wearing contact lenses for 30 years or whether it’s their first time. We educate them on the contacts as a medical device and the wear and replacement schedule. We’re at almost 70% of the daily consumables, but they’re still getting the education.

Jason You 80x106

Jason You

“I want to see you every year for your check-up,” he added, “not every other day because you get infections.”

Luke Kulik of research firm Prodege also participated in the panel.

During an interview after the roundtable, Lee told Healio that the survey was conducted to raise awareness and find out what patients were thinking, “to validate what we’re seeing in practice and how CLI can help patients.” doctors depending on what is happening now”. against 2 years ago.

Schaeffer told Healio that the survey results provided “a broader angle of what consumers are doing as a whole.

“Having this data and resources helps us better serve our patients,” Schaeffer added. “And CLI is a unified voice that can help professionals.”

CLI members include Alcon, Bausch + Lomb, CooperVision and Johnson & Johnson Vision. The CLI said the full report will be available in October.